Breast Cancer Awareness – Bringing a whole new meaning to charity shopping

October is Breast Cancer Awareness Month. I don’t think I know a single person who hasn’t been affected by breast cancer at some point; we can all think of at least one heroic woman in our lives who has battled it. It wasn’t long ago that raising the topic of breast cancer would have been totally taboo, inappropriate even, and the thought of having a widespread campaign in the media about examining one’s breasts would have been unimaginable. Today, as a result of the relentless energies of a few women who fought tirelessly for the profile of breast cancer to be raised in our society, there is an openness that allows people to talk honestly about the realities of cancer and how to spot the signs early; something that, quite literally, saves lives. Alongside this, as the result of an increased awareness of the prevalence of breast cancer, millions of pounds are raised every year to be ploughed into research for it’s treatment.

If you’re wondering how you can help – it’s MUCH easier than you thought. Just do what you do best … shop. This month all these items, and many many more, are for sale to raise money for breast cancer charities. Stand alongside women all over the world in their fight AND get something lovely? No brainer. Just look out for the pink ribbon on all your favourite clothes, accessories, fragrances, toiletries, cosmetics … there are zillions of brands on board and it is BRILLIANT.



a) This frock is HOT to TROT. And with a 10% donation to Breakthrough Breast Cancer for every dress sold, consider it’s purchase justified. Coast Siara dress, £135.00,

b) Go geek chic this month with these spectacular pink specs and LensWay will donate £20 for each pair sold to Against Breast Cancer. Derek Cardigan 7003 pink, £89,

c) What a pretty pink purse. All net proceeds go to Breakthrough Breast Cancer. Bonus. Mercer zip wallet, £65,

d) I know what you’re thinking, you were needing a scarf anyway to combat the Autumn chill. Why not donate 10% to Breakthrough Breast Cancer while you’re at it? Star by Julien McDonald pink woven leopard spot scarf, £18,

e) You can’t argue with pink hightops. Especially not with 50% of the profits going to Breast CancerResearch. Pink skytops, £75,

f) Nothing feels quite as lovely as new undies. But they feel even lovelier with a 10% donation to Breakthrough Breast Cancer. Marks & Spencer Limited Collection Pink and Black Bra £17.50, knickers, £7.50,

For more information on all things breast cancer, visit